General Motors has partnered with Microsoft to develop the first multiscreen advertising campaign that will tap Microsoft's Kinect for Xbox 360 to promote GM's Volt electric car.

Chevy is hoping to tap into the same sentiments that spark gadget fandom with its new Volt electric car. But is the crowd at the South by Southwest Interactive Festival the right audience?

GM India and the Reva Electric Car Company (RECC) are in the process of form i ng ajoint venture to tap the nascent Electric Vehicle (EV) market in India and abroad. The joint venture will look at a wide range of activities which include manufacturing and distribution of EVs.